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Promoting Local Your Small Business With Video

Promoting a small local business with video online is an excellent way to get your marketing message out. Did you know that over 80 percent of online searches for a product or service result in an offline purchase? That’s right, if you don’t believe me, head on over to the Pew Research Center and take a look. Knowing this, you should know that being online is an important aspect of having any type of business today.

And, today, having online video is one of the most effective ways of getting your message across to people searching for you. It’s faster than them reading, and it’s easier for you to create, believe it or not. You simply need some software such as Camtasia, a Web Cam, or another type of video camera and editing software. Don’t be afraid because most computers today come with some sort of free editing software that will work fine, so you can start with that, and work your way into affording more expensive professional software and tools.

The important thing is to get started creating the videos to promote your small business, get them up on the net, and ensure they are seen. There are some tricks you’ll need to learn about getting seen in your local market that you need to know, such as:

Keywords —  It’s imperative that your title, and your description and any links within the description carry important keywords for your audience. Keywords are words that people who want and need your products and / or services will use to find you. It’s important to put the name of your town in there, as well as words the client might use to search for the product. This takes practice, testing, and time to see what works best.

Software — There is expensive software you can purchase for video editing, and HD webcams and HD cameras that you can use to capture the video or even your computer desktop if you want to show a PowerPoint Slide, for instance, but, there is also free Open Source software that you can use. Don’t think that you must purchase expensive software over the open source software, try anything before you buy to be sure that you’ll like it.

Venues — There are numerous venues to place your local small business videos. Youtube.com, your blog, via email with an autoresponder, your social media accounts, and more. It’s important to find out where your target market looks, and be there at least, but you really can’t spread yourself too thin or be in too many spots. At first, try a few different areas, and check your metrics to see what place works best and eliminate the  ones that aren’t getting results.

Content — Planning your local video content is important because you need to be aware of who your target market is. What do they need? What do they like? Do they have technology? Are they using Smartphones or YouTube.com? You can find out by doing a simple test and putting a list up in your business or placing a computer in a prominent spot that allows them to sign up for your email list. You can be sure those who sign up, use multi media. From the sign ups, even if it’s only ten people, you can get an idea of what type of things they want and need to know and make your local video content accordingly.

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